The TLDR version is: I’m an ex-corporate turned psychologist for business owners who want to build profitable ventures that actually feel good to run. I work at the intersection of high-performance psychology, fulfillment, and strategic clarity – so you can build a business that reflects your potential and sustains your pace. Oh, and I'm also an online content creator, have built a community of 200k+, love to travel so much I made it my identity at one point, and on a daily mission to become the strongest 90 year old out there.
This is the question that haunted me longer than I care to admit – and it typically haunts the clients I work with today.
"Who am I to be doing this?"
well, let me tell you....
I’m here to help you rewire your internal foundation so you can grow the high-impact, high-integrity business you’ve been envisioning.
I also know that no business strategy works if you're fighting your own mind. Fulfillment — and sustainable success — starts with building in alignment with who you truly are.
Now, about that question...
I know what it’s like to be a capable, thoughtful entrepreneur with a clear vision, and still feel stalled by self-doubt, overthinking, and fear of being seen.
THIS IS EXACTLY WHAT I NEED
start my journey
In 2020, I started The Mind Friend as a way to share bite-sized insights on mindset, aligned careers, and the psychology of success – honestly, mostly just because I felt like more people needed to know. Through years of working in corporate psychology, I had sat across from enough high performers who looked like they “had it all together”… but quietly felt stuck, scattered, or stalled out. Success on paper. Questioning their entire existence and expertise behind the scenes (right?).
And I knew: there was never an issue with their expertise, abilities, and accomplishments. But, there was a psychological one.
Perhaps I saw the struggle so clearly because I've always believed our internal world shapes what becomes possible – even before I ever had the psychology degree to back this up, when I was just a little girl trying to explain the world.
Turns out I was right all along. After building The Mind Friend into my own thriving, life-first business and having guided hundreds of others as they build their businesses, I now know, beyond a shadow of a doubt:
The most successful founders aren’t running more complex strategies.
They’re running cleaner internal systems. Mental clarity. Emotional capacity. Conviction.
Hey, I’m Charlotte
Psychologist for Business, strategy-minded sounding board & clarity sparring partner
Because if your internal foundation isn’t built to hold what you want – no strategy will ever feel 'right'. And no amount of courses, accreditations, or accomplishments will make the "Who am I to do this" voice go away.
That’s why we work at the intersection of psychology and strategy, so you can grow your business your way, and feel good in the process.
Today, The Mind Friend is a global platform that helps founders, coaches, and creators rewire their mindset, build self-trust, and scale businesses rooted in identity, clarity, and aligned execution.
I’m not here to help you hit a one-time revenue goal if it burns you out or compromises your trust in yourself. Building the mental & emotional foundations will naturally uncover what a lasting, values-aligned business means for you.
Sustainable wins >
shiny wins
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I don’t believe in using income claims to sell you a transformation. Seven-figure screenshots and a beach photo are just one definition of success. I prefer to help you define success on your terms and build a business that feels good to run, instead of looking good on the IG grid.
No income flexing
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Any business strategy should start with mindset, emotional regulation, and identity work. The inner work isn’t optional — it’s the foundation every strategy depends on. My psychology-based approach builds the internal capacity that lets your strategies stick, so you can create a business that matches who you are and the life you actually want.
Inner work first
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What I’m all about
THIS IS EXACTLY WHAT I NEED
Saying “that’s just how it is.” No seriously, try me.
I’ve always been the one asking “but what if it doesn’t have to be?” Whether it’s a career path, a business model, or a belief you didn’t realize you held – I’m not afraid to challenge it. And I do it all the time for myself, too (like, who said this tiny box can't be a desk?).
Could never be caught…
My next movement session.
If I’m craving endorphins, I’ll head on over to CrossFit (an ongoing way to test my capacity for discomfort). Yoga for an emotional reset. If I need an unplanned therapy session, I’ll go for a long walk in nature (that part is important). And more recently, I've started running after spending 30 years of my life talking about how much I dislike it.
Usually secretly plotting…
Move to a new continent – location freedom is my absolute favorite thing about online business.
I’ve lived on three continents, speak five languages, and am usually the first one to remind you that “home” is never just one place. In fact, The Mind Friend was started from Vanuatu – a remote pacific island, where I lived for 3 years (yep, that's me in that picture...)
Most likely to…
A peek inside my life
Tired of hearing that you just need to “manifest harder”?
I’M READY TO DO THE WORK
